Oh Hollywood in the 1940s...

"HOLLYWOOD INFECTED YOUR BRAIN,
YOU WANTED KISSING IN THE RAIN."

If only I'd been born half a century earlier. I would have witnessed the growing of the fashion industry and the trends that lifted away from corsets and focused on glamorous evening gowns and the ready- to- wear, modish makeshift outfits. 

The fashion sourced from draping, gathering and folding which started in Paris in the 1930s and I guess it only reached Hollywood by the 1940s where is was a hit! 

A great example of a Hollywood star that wore fashion that inspired others, to be glamorous within their lifestyles, was Jean Harlow. She was an actress and a sex symbol from the 30s through to the 40s. She had a charming face and the short waved hair style that most women fancied.

All the finest materials were used. Velvet was a gorgeous fabric for around the house wear. 

Fur and chiffon were both included in Hollywood fashion because all that really mattered was the expensive quality of the clothing.

I actually l.o.v.e. the make- up style that they used. It may be completely over the top, but whenever I watch old movies I am so jealous that we couldn't just do as they did and not to be stared at for being slightly mad...

Other actresses who were inspirations of Hollywood glamour in the 1940s included Maggy Rouff and Rita Hayworth. 

Even Vogue fell in love with the simplicity of the glamour in the 40s, but were very much a fan of the men's clothing for women glamour which was a stunning venture and has definitely changed our perspective on respectable clothing for women.

Also, last year Fremont at the A/W collection in LA fashion week showed a war- time theme that included the 1940s glamour and portrays it in a way that we could present for a modern garment. 

It must have been wonderful to live in an era and city of such glamour, is all I have to say.